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@qsdoman · 18K followers
This creator normally gets 4.1K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A worker at a construction site sets up a gaming console and controller. He then sits in an office chair and pretends to control various heavy construction vehicles as they drive past him, mimicking gameplay. Another worker eventually pushes him away in a wheelbarrow.
Open original ↗Likes 62KComments 305Shares —
Why it worked
The video is entertaining due to its unexpected premise and the visual humor of a worker 'playing' with real heavy machinery. The use of a loading screen and gaming sound effects enhances the comedic effect and makes it relatable to gamers, increasing shareability. It also subtly showcases the construction environment, making it relevant to the brand's niche.
How to reproduce this format
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