×2Food Instagram video that did 2× its author's usual
Post parade meal? Afrikana’s got you🧡
@afrikanakitchen · 122K followers
This creator normally gets 18K views. This one got 35K. That gap — not the raw number — is what makes the format worth copying.
The video showcases Arsenal football fans celebrating in the streets and then enjoying a meal at the Afrikana restaurant. It captures the festive atmosphere outside with fans on a bus and in the streets, and then transitions to them dining inside the restaurant.
Open original ↗Likes 1.7KComments 16Shares —
Why it worked
The video taps into the emotional high of sports fans celebrating, creating a sense of community and excitement. By showing the fans then enjoying a meal at the restaurant, it subtly positions the establishment as a place for celebration and good times, leveraging social proof and aspirational association.
How to reproduce this format
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