×11Food Instagram video that did 11× its author's usual
Sadly we had to let our interviewer go, since he didn’t do his geographical research properly 😅
@afrikanakitchen · 122K followers
This creator normally gets 18K views. This one got 200K. That gap — not the raw number — is what makes the format worth copying.
A person approaches strangers on the street, asking them a geography question related to Africa. If they answer correctly, they win a free bowl of chicken wings from Afrikana Kitchen.
Open original ↗Likes 6.5KComments 144Shares —
Why it worked
This format works by combining a popular challenge (trivia) with the incentive of free food, creating engaging interactions. The quick cuts and surprising answers (or lack thereof) keep viewers entertained, while the brand integration is subtle but effective, associating the food with positive, fun experiences.
How to reproduce this format
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