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“Plan A”

@arsijd · 3.4K followers

We have not measured this creator's own baseline yet, so we cannot say whether 16M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a man and a woman in a car with text overlays 'Plan A', 'Plan B', and 'Plan C'. 'Plan A' shows them with four children, 'Plan B' shows them with four other women, and 'Plan C' shows the man with an older woman driving.

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16M
Views
3.0%
Engagement
85/100
Virality

Likes 481KComments 4.6KShares

Why it worked

The video uses a relatable and humorous scenario to present different 'life plans' in a comedic way. The unexpected twists in 'Plan B' and 'Plan C' create a strong curiosity gap and punchline, encouraging shares and comments. The trending audio also helps with discoverability.

uses trending audio effectivelyclear and concise visual storytellinghumorous and unexpected twistsrelatable theme
humorrelatabilitylifestyle

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