×4Food Instagram video that did 4× its author's usual
Only thing getting dropped … Is our brand new menu items on 1st June 🤌🏽🔥
@afrikanakitchen · 122K followers
This creator normally gets 18K views. This one got 79K. That gap — not the raw number — is what makes the format worth copying.
A waiter is sweeping the floor when a chef throws a large food platter towards him. The waiter catches it expertly, and the video then showcases the impressive 'Meat Club Platter' with various grilled meats and sides.
Open original ↗Likes 1.0KComments 13Shares —
Why it worked
The video uses a popular POV trend to create a humorous and unexpected scenario, capturing attention immediately. The smooth catch and subsequent reveal of the elaborate food platter create a satisfying payoff, showcasing the product in an engaging and memorable way. The use of a trending audio further enhances its shareability.
How to reproduce this format
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