×19“2012: $200,000 revenue”
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 523K. That gap — not the raw number — is what makes the format worth copying.
This video showcases the growth of a business from 2012 to 2022, highlighting increasing revenue each year and culminating in its sale for $180 million. It then transitions to the founders starting a new venture with $0 revenue, emphasizing the journey and the need to persevere for luck to find you.
Open original ↗Likes 11KComments 70Shares —
Why it worked
The video works by tapping into aspirational themes of business success, growth, and the entrepreneurial journey. The chronological display of increasing revenue and the ultimate sale for a large sum creates a strong narrative of achievement. The twist of starting over with a new venture and the reminder to 'stay in the game' provides a relatable and inspiring message for entrepreneurs, fostering engagement through shared ambition and resilience. The use of a trending audio adds to its discoverability.
How to reproduce this format
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