×229Business Instagram video that did 229× its author's usual
Who can relate?
@dexter.copilot · 134K followers
This creator normally gets 58K views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
Two friends stand in a kitchen, with one sitting at a laptop. Text overlays appear, first stating 'Bro, lets start a company together', then listing the skills of the friend at the laptop, and finally listing the skills of the standing friend, implying they cover all necessary roles.
Open original ↗Likes 548KComments 4.6KShares —
Why it worked
The video works because it taps into a common aspiration of starting a business with friends, making it relatable. The humorous portrayal of complementary skills and the use of a trending audio make it highly shareable and engaging, encouraging viewers to tag friends or comment on their own experiences.
How to reproduce this format
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