×1Beauty Instagram video that did 1× its author's usual
@laser_lab_simf · 33K followers
This creator normally gets 40K views. This one got 22K. That gap — not the raw number — is what makes the format worth copying.
A beauty studio offers clients free motivational stickers from a Patrick Star-shaped holder. The video shows a hand picking various stickers, each with a different positive message, encouraging clients to take one that resonates with them.
Open original ↗Likes 328Comments 8Shares —
Why it worked
This video works because it offers a small, free, and personalized gift, creating a positive and memorable experience for clients. The 'choose your own' aspect adds an element of fun and engagement. It subtly promotes the studio as client-friendly and thoughtful, encouraging repeat visits and word-of-mouth marketing. The use of a popular character (Patrick Star) as a holder adds a touch of whimsy and makes the offering more visually appealing and shareable.
How to reproduce this format
More beauty hooks that worked
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm
“POV: ur man is on ur nails”×5799 its author's norm
“Может кончики подровнять?”×5668 its author's norm