“It's been 767 days since we started our journey and we've gone from $4,000 to $5 million in revenue.”
@harper.insure · 15K followers
A young man, presumably a founder, walks through an office space, discussing his startup's growth from $4,000 to $5 million in revenue over 767 days, despite having only 235 social media followers. He announces a new initiative to share the behind-the-scenes journey of building their AI startup, promising to show the reality of starting a company.
Open original ↗Likes 821Comments 35Shares —
Why it worked
The video works by creating a strong curiosity gap and a sense of relatability for aspiring entrepreneurs. The bold claim of significant revenue growth with minimal social media followers is counter-intuitive and immediately grabs attention. The promise of transparency and showing the 'real' journey of a startup appeals to an audience interested in business and entrepreneurship, fostering a connection with the brand beyond just its product.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×38743 its author's norm
“We Are All Fighting A Battle! ✊🏼”×11164 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8587 its author's norm
TikTok breakdown×8108 its author's norm