×75InstagramBusiness
“POV: the social media team are out of town”
@raineandhornerousehill · 2.1K followers
×75its author's usual
This creator normally gets 2.4K views. This one got 182K. That gap — not the raw number — is what makes the format worth copying.
A man in an office setting is seen awkwardly trying to film content with his phone, mimicking common social media filming techniques. The video implies he's filling in for the social media team while they are away.
Open original ↗182K
Views
2.4%
Engagement
80/100
Virality
Likes 4.1KComments 214Shares —
Why it worked
The video works because it uses a relatable 'POV' scenario, combined with a popular trending audio, to create a humorous and self-deprecating skit. The awkwardness of the man trying to film resonates with anyone who has had to step outside their comfort zone for content creation, making it highly shareable and engaging.
Relatable scenario for many businessesEffective use of trending audioHumorous and lighthearted toneSimple to replicate
behind the sceneshumorcompany culture
How to reproduce this format
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