InstagramArt
“POV: you're using Autodesk”
@oner_designer · 1.5K followers
We have not measured this creator's own baseline yet, so we cannot say whether 3.0M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two men are seated at a desk, one actively typing on a keyboard while the other, wearing a white t-shirt with "CTRL+S" printed on it, reacts to the typing by flinching and covering his head. The video humorously depicts the anxiety of designers who constantly save their work.
Open original ↗3.0M
Views
6.6%
Engagement
85/100
Virality
Likes 199KComments 646Shares —
Why it worked
The video uses a relatable scenario for anyone who works with software that can crash, especially designers using Autodesk, creating a humorous and shareable moment. The visual representation of 'CTRL+S' as a person adds a clever, unexpected twist that resonates with the audience's shared experience.
Relatable humor for a specific audienceClear visual representation of a common experienceSimple setup, easy to replicate
humorrelatabilitywork-life
How to reproduce this format
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