×1InstagramBusiness
“Being too friendly with your clients is so unprofessional...”
@abyanfasciolo · 4.9K followers
×1its author's usual
This one got 41K. That gap — not the raw number — is what makes the format worth copying.
A man walks confidently in a resort setting with text overlaying a common business belief. The video then cuts to a humorous clip from the movie Borat, showing Borat wrestling with a man, implying a playful and friendly relationship with clients.
Open original ↗41K
Views
7.0%
Engagement
85/100
Virality
Likes 2.8KComments 28Shares —
Why it worked
The video works by creating a relatable scenario for business owners and then subverting expectations with a humorous, unexpected clip. The initial text sets up a common professional dilemma, and the Borat clip provides a comedic punchline, making it shareable and engaging. The trending audio also contributes to its discoverability.
Relatable initial statement for business professionalsHumorous and unexpected cut to a popular meme/movie clipEffective use of trending audioClear and concise message
business advicehumorclient relationships
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