×4“That didn't go as planned”
@nikolaisavic · 2.0M followers
×4its author's usual
This creator normally gets 5.9M views. This one got 24M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to apply sunscreen, but it squirts onto his shirt. The video then transitions to a beautiful tropical beach sunset scene.
Open original ↗24M
Views
9.8%
Engagement
90/100
Virality
Likes 2.4MComments 3.2KShares —
Why it worked
The relatable 'sunscreen fail' creates an immediate connection and humor, while the dramatic transition to a beautiful destination offers an aspirational escape. The contrast between the mundane mishap and the stunning scenery is highly engaging.
Relatable and humorous openingDramatic and visually appealing transitionHigh production quality in the second halfEffective use of trending audio
humoraspirational travelproduct showcase
How to reproduce this format
More beauty hooks that worked
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm
“POV: ur man is on ur nails”×5799 its author's norm
“Может кончики подровнять?”×5668 its author's normExplore more
@nikolaisavic full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views