×11InstagramFood
“Hey sorry, my boyfriend doesn't like sauce on his gyro.”
@nyc_gyro · 43K followers
×11its author's usual
This creator normally gets 85K views. This one got 964K. That gap — not the raw number — is what makes the format worth copying.
A customer returns a gyro because her boyfriend doesn't like sauce. The employee offers a new one, then a male employee appears, implying he's the boyfriend, and they both look at the camera with a knowing expression.
Open original ↗964K
Views
7.1%
Engagement
85/100
Virality
Likes 67KComments 1.5KShares —
Why it worked
The video uses a relatable customer service scenario with an unexpected twist, creating a humorous and engaging narrative. The trending audio adds to its appeal, and the subtle humor of the 'boyfriend' reveal makes it shareable.
relatable scenariohumorous twistgood use of trending audioshows brand personality
customer servicehumorbrand personality
How to reproduce this format
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