InstagramBusiness
“when the boss just sends you a '👍' Instead of 'I appreciate you king, the company would fall apart without you' 🫶”
@tektone.construction · 547 followers
We have not measured this creator's own baseline yet, so we cannot say whether 549K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man in a work uniform stands next to a truck, looking at his phone with a disappointed expression as text overlays describe the difference between a boss's simple 'thumbs up' emoji and a more heartfelt appreciation message. He then leans his head on the truck in exasperation.
Open original ↗549K
Views
1.8%
Engagement
85/100
Virality
Likes 9.7KComments 81Shares —
Why it worked
The video taps into a relatable workplace frustration, using humor and a trending audio to connect with a broad audience. The contrast between expectation and reality creates an emotional response, encouraging shares and comments from those who've experienced similar situations.
Highly relatable scenario for employeesEffective use of on-screen text to convey the messageEmotional connection through the actor's expression and body languageUtilizes a trending audio for increased discoverability
workplace humorrelatabilityemployee experience
How to reproduce this format
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