×1246Business Instagram video that did 1246× its author's usual
Only thing holding me together atp is having Deel’s anytime pay at my work😭 #corporate #emails #wfh
@seanafterhours · 1 followers
This creator normally gets 6.4K views. This one got 7.9M. That gap — not the raw number — is what makes the format worth copying.
A man begins a 'Get Ready With Me' video for work, then cuts to a humorous depiction of himself struggling to get out of bed, wrapped in a blanket and groaning.
Open original ↗Likes 1.4MComments 4.4KShares —
Why it worked
The video works because it presents a relatable and humorous contrast between the idealized expectation of getting ready for work and the often-dreaded reality of waking up. The use of a popular 'GRWM' format with an unexpected, comedic twist creates a strong element of surprise and relatability, resonating with a wide audience who experiences similar morning struggles. The dramatic groans enhance the comedic effect.
How to reproduce this format
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