×18Business Instagram video that did 18× its author's usual
This DIY Business Is Quietly Making Big Money! 🔥 . . . . #reels #reelsinstagram #business #marketing #uniquemarketing
@diwanmayur · 471K followers
This creator normally gets 338K views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
The video showcases a DIY craft kit business that sells plaster figures with paints and brushes. It highlights the profitability and broad appeal of these kits for both children and adults as a relaxing activity and gift item.
Open original ↗Likes 119KComments 1.5KShares —
Why it worked
The video works because it presents a simple, profitable business idea with broad appeal, tapping into the desire for creative hobbies and screen-time reduction for children. The split-screen format keeps viewers engaged by showing both the explanatory talking head and the product in action.
How to reproduce this format
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