×14InstagramArt
Art Instagram video that did 14× its author's usual
#Ronaldo #messi
@socolopaint · 25K followers
×14its author's usual
This creator normally gets 467K views. This one got 5.5M. That gap — not the raw number — is what makes the format worth copying.
A worker, covered in paint, is interrupted by phone calls from Messi and Ronaldo while working on a rooftop. He initially ignores the calls, but after the second call, he quickly cleans himself up, implying he's going to answer the call from Ronaldo.
Open original ↗5.5M
Views
0.6%
Engagement
80/100
Virality
Likes 35KComments 74Shares —
Why it worked
The humor comes from the unexpected juxtaposition of a messy worker receiving calls from famous football players, creating a relatable fantasy of being important enough to be called by such figures. The quick transformation adds to the comedic effect.
unexpected humorrelatable scenario (being busy/messy)clear narrative arcgood use of sound effects and on-screen call graphics
humorrelatabilityaspirational
How to reproduce this format
More art hooks that worked
“Omg I love the way u render eyes! How I render eyes:”×3180 its author's norm
“Creating a giant painting of Times Square, New York 🌃 🔊Sound on to hear all the studio sounds 🎨”×2325 its author's norm
“It’s better without the music..”×1651 its author's norm
“Action! Watch the cables!”×1286 its author's normExplore more