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InstagramBusiness

“Business hack: Work untill you run out of Claude tokens, go to the gym and repeat.”

@iambenhollingworth · 4.6K followers

×358its author's usual

This creator normally gets 2.9K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.

The video shows a person's hand closing a MacBook laptop, revealing a text overlay with a 'business hack' about working until running out of AI tokens, then going to the gym and repeating the cycle. The laptop screen displays a desktop with various widgets and a to-do list.

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1.1M
Views
5.4%
Engagement
80/100
Virality

Likes 56KComments 344Shares

Why it worked

The video uses a relatable and aspirational 'hustle' culture message combined with a simple, visually appealing action (closing a laptop). The text overlay provides a clear, actionable (albeit humorous) 'hack' that resonates with entrepreneurs and those in the online business space, encouraging shares and comments.

relatable content for a specific audienceclear and concise messagesimple, clean visual
productivitylifestylemotivation

How to reproduce this format

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