×24E-commerce Instagram video that did 24× its author's usual
003 NOW LIVE🫡 Only 1400 units, once they’re gone, they’re gone. #clothingbrand #fashion #funnyvideo #whatdoyouwanttosaytothenextperson #interview
@wantsandneedsbrand_ · 841K followers
This creator normally gets 204K views. This one got 5.2M. That gap — not the raw number — is what makes the format worth copying.
A creator interviews several people on a college campus, asking each what they want to say to the next person. The video then transitions into a product showcase for a clothing brand, featuring various apparel items laid out on the ground.
Open original ↗Likes 406KComments 5.3KShares —
Why it worked
The video uses a popular street interview format that creates curiosity and unexpected, often humorous, responses. This keeps viewers engaged through the interview segment. The abrupt transition to a product showcase, combined with a trendy audio, effectively captures attention for the brand's new drop.
How to reproduce this format
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