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×76
InstagramFoodVoiceover + b-roll

Food Instagram video that did 76× its author's usual

Blink and you might miss it 🫣🍔 #fireflyburger #dubaieats #burgerlovers #dubaifoodies #dubaiburgers (burger, before after, food reels, firefly burger, dubai, viral, cravings, viral video, musttry)

@fireflyburgerdubai · 22K followers

×76its author's usual

This creator normally gets 3.1K views. This one got 236K. That gap — not the raw number — is what makes the format worth copying.

A video shows a man dropping a paper airplane from a dam, followed by an 'ad break' featuring burgers and fries, then resumes the paper airplane's descent and impact on a car.

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236K
Views
0.8%
Engagement
85/100
Virality

Likes 1.8KComments 16Shares

Why it worked

The 'ad break' format creates a humorous and unexpected interruption, building anticipation for the conclusion of the initial action. It's a clever way to integrate product placement without being overtly promotional, making it more engaging for viewers.

creative ad integrationhumorous and unexpected twisthigh engagement potential due to suspense and payoffclear branding during the 'ad break'
entertainmentproduct promotionhumor

How to reproduce this format

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