×1InstagramBusiness
““Hope this email finds you well” Unfortunately, it found me”
@scottymuirhead · 72K followers
×1its author's usual
This creator normally gets 505K views. This one got 505K. That gap — not the raw number — is what makes the format worth copying.
A man in business casual attire is working on a laptop at a desk set up in the ocean. The waves crash around him, eventually knocking him off his chair and submerging the desk.
Open original ↗505K
Views
5.4%
Engagement
85/100
Virality
Likes 27KComments 183Shares —
Why it worked
The video uses relatable humor about remote work and the common email greeting, combined with a visually absurd scenario, to create a highly shareable and engaging piece of content. The unexpected progression from working to being submerged adds to the comedic effect.
Highly relatable premise for remote workersUnexpected and humorous visual gagGood use of trending audioClear and concise text overlay
humorremote workrelatability
How to reproduce this format
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