×23InstagramBusiness
Business Instagram video that did 23× its author's usual
Kıvılcımzade Elektrik
@corumluamir · 1.3M followers
×23its author's usual
This creator normally gets 370K views. This one got 8.9M. That gap — not the raw number — is what makes the format worth copying.
A man in a hard hat attempts to fix household issues by flipping circuit breakers, only to cause exaggerated, disastrous outcomes like a toilet overflowing, a stove exploding, and a house blowing up, all while maintaining a clueless expression.
Open original ↗8.9M
Views
1.5%
Engagement
90/100
Virality
Likes 132KComments 2.2KShares —
Why it worked
The humor comes from the relatable premise of attempting DIY fixes and the extreme, unexpected, and visually comedic consequences. The quick cuts between the man's actions and the disastrous results, combined with his deadpan reactions, enhance the comedic effect and keep viewers engaged.
exaggerated humorquick cuts for comedic timingrelatable premise of DIY failsunexpected visual gags
humorrelatabilityskit
How to reproduce this format
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