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InstagramFood

“I have no money. I have nothing in my bank account. I can't even afford to buy my girl flowers. I have no money at all.”

@afrikanakitchen · 122K followers

×1194its author's usual

This creator normally gets 18K views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.

A man on the phone complains about having no money and not being able to afford anything, while a waiter serves him a large platter of food. He then states the only thing he can afford is the chicken platter from Afrikana Kitchen.

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22M
Views
3.2%
Engagement
85/100
Virality

Likes 692KComments 1.6KShares —

Why it worked

The video uses a relatable and humorous scenario of financial struggle contrasted with an indulgent purchase. The irony and unexpected twist create an engaging narrative that resonates with viewers, especially those who enjoy humor and food content. The clear brand mention also acts as an advertisement.

Humorous and relatable scenarioClear product placement without being overly salesyVisually appealing food presentationGood use of on-screen text for clarity
HumorFood ShowcaseRelatability

How to reproduce this format

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