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InstagramBusinessVoiceover + b-roll

“No way BMW allowed this. BMW shut down their largest showroom in the world just for me. But why?”

@lenny_motion · 478K followers

×18its author's usual

This creator normally gets 509K views. This one got 9.0M. That gap — not the raw number — is what makes the format worth copying.

A creator showcases how he used an AI tool called OpenArt to plan a video shoot at a BMW showroom. He received two photos of the showroom, used the AI to create a 3D navigable space, and planned his shots before traveling to the location.

Open original ↗
9.0M
Views
7.0%
Engagement
85/100
Virality

Likes 626KComments 1.1KShares

Why it worked

The video creates a strong curiosity gap by starting with a bold claim about BMW shutting down their showroom for the creator, immediately followed by 'But why?'. This draws viewers in to understand the backstory. The narrative then unfolds as a problem-solution story, where the creator uses an innovative AI tool to overcome a challenge, making the content both engaging and educational. The high production quality and dynamic editing keep viewers captivated.

Strong narrative arc (problem-solution-outcome)High production quality and engaging visualsEffective use of curiosity to hook viewersShowcases an innovative tool in a practical contextClear call to action at the end
innovationbehind-the-scenesproblem-solvingbrand collaboration

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