×48InstagramBusiness
“You got a problem bro?”
@thecharlessy · 432K followers
×48its author's usual
This creator normally gets 139K views. This one got 6.7M. That gap — not the raw number — is what makes the format worth copying.
This video features two men, one asking the other, "You got a problem bro?" This question is repeated in three different scenarios where the 'problem' is a mundane, relatable issue that the other person then helps to solve.
Open original ↗6.7M
Views
7.8%
Engagement
85/100
Virality
Likes 520KComments 3.6KShares —
Why it worked
The video works because it subverts expectations. The initial aggressive tone of the question "You got a problem bro?" leads viewers to anticipate a confrontation, but it's humorously resolved with everyday problems and helpful advice. This unexpected twist creates a comedic effect and makes the content highly shareable.
Unexpected humor through subversion of expectationsRelatable everyday problemsClear and concise visual storytellingEngaging dialogue
HumorRelatabilityProblem SolvingUnexpected Twists
How to reproduce this format
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