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InstagramFoodTutorial

“Add pasta and milk to a pan and boil until pasta becomes soft and creamy.”

@desibakesco · 38K followers

×55its author's usual

This creator normally gets 105K views. This one got 5.6M. That gap — not the raw number — is what makes the format worth copying.

The video demonstrates how to prepare creamy corn cheese pasta in a single pan. It shows the process of cooking pasta in milk, adding butter and cheese, then incorporating sweet corn and chili flakes, and finally garnishing it with fresh coriander.

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5.6M
Views
2.1%
Engagement
85/100
Virality

Likes 119KComments 132Shares

Why it worked

The video works because it presents a simple, quick, and visually appealing recipe. The step-by-step instructions with on-screen text make it easy to follow, and the use of popular ingredients like pasta, cheese, and corn appeals to a wide audience. The satisfying visuals of the creamy pasta and the quick cuts keep viewers engaged.

Clear, concise instructionsVisually appealing food shotsQuick and easy recipeRelatable and popular ingredients
RecipesQuick MealsComfort Food

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