“@shubmangill is ready for TATA IPL, are you?”
@ayeshaakhan_official · 6.6M followers
We have not measured this creator's own baseline yet, so we cannot say whether 28M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A female influencer takes a selfie, then turns to interview a male cricket player about the upcoming IPL season, asking about pressure and his mantra for the season. They end with a fist bump and a call to action for the audience.
Open original ↗28M
Views
4.0%
Engagement
85/100
Virality
Likes 1.1MComments 4.8KShares —
Why it worked
The video works by featuring a popular cricket player, leveraging the excitement around a major sporting event (IPL), and using a relatable interview format. The influencer's playful interaction and the player's confident responses create an engaging dynamic, appealing to fans and generating buzz for the event.
Features a recognizable public figure (cricket player)Leverages excitement around a major event (IPL)Engaging and conversational interview styleClear call to action at the end
entertainmentsportsinterviews
How to reproduce this format
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