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InstagramBeautyTutorial

“skin reset mode”

@linnacheung7 · 136K followers

We have not measured this creator's own baseline yet, so we cannot say whether 10M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman creates a DIY face mask using rice and beetroot, applies it to her face using rice paper sheets, and then removes it to reveal glowing skin.

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10M
Views
5.5%
Engagement
90/100
Virality

Likes 570KComments 1.3KShares

Why it worked

The video works because it presents a visually appealing and seemingly effective DIY beauty hack. The ASMR sounds enhance engagement, and the 'before & after' transformation (implied by the glowing skin) creates a strong desire for viewers to try it themselves. The use of common ingredients like rice and beetroot makes it accessible and relatable.

Clear step-by-step demonstrationVisually appealing ingredients and final mask colorSatisfying ASMR soundsRelatable hook about skin issuesImplied 'before & after' shows effectiveness
DIY beautySkincare hacksNatural remediesASMR

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