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InstagramBusinessTalking head

“POST IT THRICE!”

@brock11johnson · 932K followers

×40its author's usual

This creator normally gets 39K views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.

A man with a beard and a green sweater sits in front of a microphone and advises viewers to repost their old content multiple times, highlighting that most followers likely haven't seen it or don't remember it.

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1.6M
Views
2.7%
Engagement
80/100
Virality

Likes 41KComments 1.4KShares

Why it worked

This video works because it offers a simple, actionable tip that challenges conventional content creation wisdom, appealing to creators looking for efficiency and increased reach without extra effort. The direct address and clear explanation make it easy to understand and implement.

clear and concise adviceactionable tiprelatable problem for creatorsconfident delivery
content strategysocial media tipsefficiency hacks

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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