Skip to main content
×50
InstagramotherTutorial

other Instagram video that did 50× its author's usual

These screws are handy for installing exterior doors! They are called Topstar screws. Comment LINK, if you need help finding them 👍 #carpentry #doorinstallation #topstar

@builtwithtools · 399K followers

×50its author's usual

This creator normally gets 99K views. This one got 4.9M. That gap — not the raw number — is what makes the format worth copying.

A person demonstrates how to properly install an exterior door using specialized Topstar screws. The video highlights the unique design of the screws and shows the process of pre-drilling and securing the door frame.

Open original ↗
4.9M
Views
1.6%
Engagement
80/100
Virality

Likes 78KComments 1.4KShares

Why it worked

The video works because it provides a clear, concise, and practical solution to a common DIY problem. The close-up shots and sound effects enhance the viewer's understanding and engagement, making the installation process seem approachable. The 'hack' aspect of using specialized screws appeals to those looking for efficient and effective methods.

Clear demonstration of product useEffective use of close-up shots to highlight detailsConcise and to-the-pointAddresses a common problem with a practical solution
DIY HacksTool DemosHome ImprovementHow-To Guides

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more