InstagramFood
“Normalise making music videos with ur work besties”
@moustachenz · 88K followers
We have not measured this creator's own baseline yet, so we cannot say whether 3.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Three co-workers in a food preparation setting create a playful music video using kitchen tools and ingredients as props, set to a trending audio track. They interact with their work environment in a humorous and engaging way.
Open original ↗3.2M
Views
7.0%
Engagement
90/100
Virality
Likes 224KComments 2.1KShares —
Why it worked
The video works because it leverages a trending audio, combines it with relatable workplace humor, and showcases the personalities of the employees. The unexpected use of kitchen items as props and the playful choreography make it highly entertaining and shareable, appealing to a broad audience who appreciate lighthearted content and behind-the-scenes glimpses.
Excellent use of trending audio for broad appealCreative and humorous use of everyday work items as propsAuthentic and relatable workplace funDynamic editing that keeps viewers engagedShowcases team personality and positive work environment
behind-the-scenesworkplace humorteam bonding
How to reproduce this format
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