×93InstagramArt
Art Instagram video that did 93× its author's usual
#messi #ronaldo #explore #art
@socolopaint · 25K followers
×93its author's usual
This creator normally gets 341K views. This one got 29M. That gap — not the raw number — is what makes the format worth copying.
A painter, covered in paint, receives a call from Messi, leading him to transform into a clean, well-dressed individual. He then receives a call from Ronaldo and transforms back into his paint-splattered work clothes.
Open original ↗29M
Views
1.2%
Engagement
85/100
Virality
Likes 351KComments 542Shares —
Why it worked
The video uses a humorous transformation based on who is calling, creating an unexpected and relatable scenario for anyone who has to switch between work and social life. The use of famous names like Messi and Ronaldo adds to the appeal and shareability.
clear visual transformationshumorous conceptrelatable scenario of switching roles/outfitsuses popular figures for engagement
humortransformationrelatability
How to reproduce this format
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