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InstagramArt

Instagram video breakdown

#messi #ronaldo #explore #art

@socolopaint · 25K followers

We have not measured this creator's own baseline yet, so we cannot say whether 28M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A painter, covered in paint, receives a call from Messi, leading him to transform into a clean, well-dressed individual. He then receives a call from Ronaldo and transforms back into his paint-splattered work clothes.

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28M
Views
1.2%
Engagement
85/100
Virality

Likes 331KComments 513Shares

Why it worked

The video uses a humorous transformation based on who is calling, creating an unexpected and relatable scenario for anyone who has to switch between work and social life. The use of famous names like Messi and Ronaldo adds to the appeal and shareability.

clear visual transformationshumorous conceptrelatable scenario of switching roles/outfitsuses popular figures for engagement
humortransformationrelatability

How to reproduce this format

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