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Instagram video breakdown

#AD Good hair days ची सुरुवात Sunsilk पासून 💖 . . #SwayLikeSilk #Sunsilk

@asmitaasurve309 · 220K followers

We have not measured this creator's own baseline yet, so we cannot say whether 6.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman demonstrates the transformation of her frizzy, dull hair into soft, smooth, and manageable hair using Sunsilk Flowy Silk Smooth shampoo and conditioner. She shows the application process and the final result, highlighting the product's benefits.

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6.4M
Views
0.1%
Engagement
75/100
Virality

Likes 6.5KComments 54Shares

Why it worked

The video effectively uses a before-and-after format to showcase the product's efficacy. The relatable problem of frizzy hair resonates with a wide audience, and the clear demonstration of the solution, combined with on-screen text highlighting benefits, builds trust and encourages purchase. The use of a popular product and a clear call to action (though implied) drives engagement.

Clear before-and-after comparisonVisually appealing product shotsRelatable problem and effective solution presentedOn-screen text reinforces key benefitsEngaging and confident presenter
product demonstrationhair care routinebeauty tipsbefore and after

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