InstagramFood
“Oh, don't look at her. Do not look at her. She's gonna try to sell us pancakes.”
@judysfamilycafe · 625K followers
We have not measured this creator's own baseline yet, so we cannot say whether 8.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person in a car warns another not to look at Judy, who is outside holding plates of pancakes. Judy then appears inside the car, holding pancakes, and then outside her cafe, inviting viewers for breakfast.
Open original ↗8.8M
Views
3.2%
Engagement
90/100
Virality
Likes 276KComments 3.5KShares —
Why it worked
The video creates a humorous situation with an unexpected twist (Judy appearing inside the car), which is highly engaging. The use of a popular audio trend combined with a clear call to action for a local business makes it shareable and memorable.
Humorous and unexpected twistEffective use of trending audioClear call to action for a local businessEngaging character portrayal
humorlocal business promotionfood
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