×2343InstagramFood
“Хотел, чтобы супермен, доставлял еду ?”
@everest.sochi.lounge · 42K followers
×2343its author's usual
This creator normally gets 14K views. This one got 32M. That gap — not the raw number — is what makes the format worth copying.
A man in a car is approached by a woman in a red top offering him a burger. The scene then cuts to show the behind-the-scenes of the video production, revealing other people involved in creating the illusion.
Open original ↗32M
Views
0.8%
Engagement
80/100
Virality
Likes 241KComments 1.7KShares —
Why it worked
The video creates a humorous and unexpected scenario, playing on a common fantasy of receiving a pleasant surprise. The behind-the-scenes reveal adds an element of curiosity and shows the effort involved, making it relatable and entertaining.
humorous revealengaging storylinegood product placement without being overly salesy
entertainmentbehind the scenesproduct promotion
How to reproduce this format
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