Skip to main content
×61
InstagramBusiness

“2022: sell company for $180,000,000”

@jacquesgreeff_ · 116K followers

×61its author's usual

This creator normally gets 31K views. This one got 1.9M. That gap — not the raw number — is what makes the format worth copying.

The video showcases an entrepreneur's journey from selling a company for $180 million in 2022, facing a cancer scare in 2023, focusing on health and family in 2024, and then getting the itch to start a new business venture in 2025, culminating in assembling a new team and preparing for launch.

Open original ↗
1.9M
Views
2.6%
Engagement
85/100
Virality

Likes 50KComments 219Shares —

Why it worked

The video works by telling a compelling personal story of success, setback, recovery, and renewed ambition. The chronological progression of years and events creates a narrative arc that viewers can follow and relate to. The use of on-screen text to highlight key milestones and the emotional background music enhance the storytelling, making it engaging and inspiring. It taps into aspirations of wealth, health, and purpose.

Strong narrative arc with clear milestonesRelatable themes of success, challenge, and ambitionEngaging use of on-screen text and emotional musicAuthentic portrayal of personal and professional life
EntrepreneurshipPersonal JourneyMotivationBusiness Growth

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more