InstagramFood
“Hey Judy, my boyfriend, he doesn't really like this pancake. Can I trade?”
@judysfamilycafe · 625K followers
We have not measured this creator's own baseline yet, so we cannot say whether 17M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman at a diner asks the owner, Judy, if she can trade her boyfriend's pancake because he doesn't like it. Judy agrees and the woman shows her pictures of attractive men on her phone, implying she wants to trade her boyfriend for one of them. Judy then steps outside the cafe, holding the pancake, and invites viewers to come for breakfast.
Open original ↗17M
Views
5.4%
Engagement
85/100
Virality
Likes 918KComments 3.0KShares —
Why it worked
The video uses a humorous misunderstanding and a popular trend of 'trading' for something better, which is relatable and entertaining. The unexpected twist of trading a boyfriend for a celebrity adds a comedic element. The owner's direct call to action at the end also leverages the viral moment to promote her business.
humorous storylineengaging interactionclear call to actionrelatable scenario with a twist
humorcustomer interactionlocal business promotion
How to reproduce this format
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