InstagramE-commerce
“Straw Hats, Rejoice! The LEGO® One Piece sets are now available at Target #NetflixPartner #LEGOONEPIECE”
@calebnatale · 941K followers
We have not measured this creator's own baseline yet, so we cannot say whether 7.3M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man uses CGI to simulate stretching his arm like Monkey D. Luffy from One Piece to retrieve a LEGO One Piece set. He then builds the set with multiple CGI arms and uses a feature on the finished model to create a portal to the ocean.
Open original ↗7.3M
Views
1.4%
Engagement
90/100
Virality
Likes 101KComments 826Shares —
Why it worked
The video leverages popular culture (One Piece, LEGO) and impressive CGI to create an entertaining and visually engaging product demonstration. The unexpected use of powers and the magical reveal of the built set and portal capture attention and encourage sharing among fans.
Creative use of CGI for product interactionEngaging storyline that builds anticipationLeverages popular IP (One Piece, LEGO) effectivelyClear and exciting product reveal
Product ShowcaseCreative StorytellingCGI EffectsPop Culture Homage
How to reproduce this format
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