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“How it feels to donate to #teamwater! Please donate, every dollar helps 💙”
@collinskey · 7.7M followers
×1its author's usual
This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A group of young men on a beach are pretending to row a boat. One man stands on a chair, wearing a paper hat, acting as the leader, while others sit on chairs behind him, mimicking rowing with various objects.
Open original ↗13M
Views
7.4%
Engagement
85/100
Virality
Likes 935KComments 5.3KShares —
Why it worked
The absurdity and humor of the situation, combined with the trending audio, make the video highly shareable. The visual of people pretending to row on chairs on a beach is inherently funny and unexpected, drawing viewers in.
Highly entertaining and humorous conceptUtilizes a trending audio effectivelySimple setup with high comedic impactRelatable feeling of collective effort
humorentertainmentcommunity
How to reproduce this format
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