×5InstagramBusiness
“Okay, this is day three. I'm trying to learn how to do a backflip.”
@citizen_theartist · 1.5M followers
×5its author's usual
This creator normally gets 3.1M views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to do a backflip for the third day in a row, but a red truck pulls up behind him and a group of men get out, revealing that the man attempting the backflip is actually filming a music video.
Open original ↗16M
Views
6.0%
Engagement
85/100
Virality
Likes 940KComments 821Shares —
Why it worked
The video creates a humorous and unexpected twist by initially presenting itself as a genuine attempt to learn a backflip, only to reveal it's a behind-the-scenes look at a music video. This subversion of expectations is highly engaging and shareable, as viewers are surprised by the reveal. The trending audio also helps with discoverability.
Excellent use of a twist ending for comedic effectEffective use of trending audio to enhance the revealGood pacing that builds anticipation for the unexpected turn
HumorBehind-the-scenesUnexpected twists
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's normExplore more
@citizen_theartist full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views