Instagram video breakdown
Trying cheesecake factory🎂🍰 #cheesecakefactory
@jameskibs___ · 440K followers
We have not measured this creator's own baseline yet, so we cannot say whether 1.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man taste-tests five different slices of cheesecake from Cheesecake Factory, rating each one and commenting on its flavor profile and calorie count. He also includes a brief comedic interlude and drinks milk to wash down the rich desserts.
Open original ↗1.6M
Views
2.6%
Engagement
85/100
Virality
Likes 40KComments 341Shares —
Why it worked
The video works because it taps into the universal appeal of dessert and the specific popularity of Cheesecake Factory. The creator's genuine reactions and numerical ratings provide clear value, while the calorie count adds a layer of intrigue and mild shock value. The quick cuts and direct address keep viewers engaged, and the comedic elements make it entertaining and shareable.
Clear and engaging presentation of each item.Enthusiastic and relatable reactions from the creator.Inclusion of calorie count adds an interesting, slightly shocking data point.Good variety of cheesecake flavors showcased.Humorous elements like the 'Adam' meme and drinking milk directly from the carton.
food reviewstaste testsdessert challenges
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@jameskibs___ full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views