×10Food Instagram video that did 10× its author's usual
Trying every Crumbl cookie of the week #crumblcookies #crumbl
@jameskibs___ · 440K followers
This creator normally gets 268K views. This one got 2.8M. That gap — not the raw number — is what makes the format worth copying.
A man reviews five different Crumbl cookies of the week, dipping each into a bowl of milk and giving it a rating. He also shows the nutritional facts for each cookie.
Open original ↗Likes 62KComments 645Shares —
Why it worked
The video works because it taps into the popular trend of food reviews, specifically for a well-known brand like Crumbl Cookies. The creator's direct interaction with the cookies, including dipping them in milk and providing ratings, creates an engaging and relatable experience. The inclusion of nutritional facts adds a layer of information that appeals to viewers interested in health and diet, while also potentially creating a 'shock factor' due to the high calorie counts, which can drive comments and shares. The clear recommendations at the end provide actionable advice for viewers, encouraging them to try specific cookies or avoid others.
How to reproduce this format
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