×61Business Instagram video that did 61× its author's usual
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@risewithmohit · 1.0M followers
This creator normally gets 256K views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
A creator explains a marketing strategy where businesses print a fake 100-rupee note on one side of a paper and an advertisement for their business on the other. They then offer a discount equivalent to the fake note's value to customers who bring it to their shop.
Open original ↗Likes 701KComments 1.1KShares —
Why it worked
This trend works because it leverages curiosity and the perceived value of money to grab attention. People are likely to pick up what looks like a dropped banknote, only to discover an advertisement and a discount offer. This unexpected discovery creates a memorable interaction, driving foot traffic and sales by offering a tangible incentive.
How to reproduce this format
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