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InstagramFood

“what are you looking for?”

@judysfamilycafe · 625K followers

We have not measured this creator's own baseline yet, so we cannot say whether 20M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A person in a car is warned not to look at a woman outside, who is holding plates of pancakes. The woman then appears inside the car, offering pancakes, and finally stands outside her cafe, inviting viewers for breakfast.

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20M
Views
4.7%
Engagement
90/100
Virality

Likes 947KComments 11KShares

Why it worked

The video uses a popular audio trend to create a humorous skit that effectively promotes a local cafe. The unexpected appearance of the woman with pancakes inside the car adds a comedic and surprising element, capturing attention. The repeated phrase and visual gag make it memorable and shareable.

Uses a popular audio trend effectively for humor.Unexpected visual gags keep viewers engaged.Clear call to action for the business.Relatable scenario for local businesses.
humorpromotionlocal business

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