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“Watch how I take this pile of scrap and ship it all over the world.”

@jt_sculptures · 500K followers

We have not measured this creator's own baseline yet, so we cannot say whether 40M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

This video showcases an artist transforming a large pile of rusty scrap metal, specifically horseshoes and old files, into intricate and beautiful metal sculptures of animals. The process involves heating, shaping, welding, and assembling the metal pieces to create detailed art pieces like a duck, a horse, a bull's head, and dogs.

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40M
Views
4.8%
Engagement
90/100
Virality

Likes 1.9MComments 22KShares

Why it worked

The video works because it presents a compelling before-and-after transformation, showcasing creativity and skill in turning discarded materials into valuable art. The use of trending audio keeps viewers engaged, and the quick cuts maintain a high pace, making the intricate process feel dynamic and exciting. The 'reveal' of each finished sculpture provides a satisfying payoff.

Clear before-and-after narrativeVisually engaging transformation processShowcases unique skill and creativityGood use of trending audio to enhance engagementVariety of finished products keeps interest
transformationcraftsmanshipupcyclingart showcase

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