Instagram video breakdown
NEW GYM ALERT 🚨 Be the first to guess the correct location and you’ll get a 1 year free membership to FUSION GYMS! Thank you to everyone who’s been supporting us throughout the years, ANOTHAAA ONE!!
@fusiongyms · 151K followers
A business owner announces a new location for his gym, Fusion Gyms, and offers a one-year free membership to the first person who guesses the location. The video features the owner and his team celebrating the lease signing and showcasing the empty new facility.
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Why it worked
The video works by creating excitement around a business expansion and engaging the audience with a giveaway. The use of a trending audio and a clear call to action encourages participation and builds community around the brand. The celebration aspect adds a personal touch and makes the brand feel more relatable and successful.
How to reproduce this format
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