×15“Yeah, another one! Today we're signing our lease for our brand new location in [bleep]!”
@fusiongyms · 151K followers
This creator normally gets 20K views. This one got 297K. That gap — not the raw number — is what makes the format worth copying.
A business owner announces a new location for his gym, Fusion Gyms, and offers a one-year free membership to the first person who guesses the location. The video features the owner and his team celebrating the lease signing and showcasing the empty new facility.
Open original ↗Likes 5.0KComments 1.1KShares —
Why it worked
The video works by creating excitement around a business expansion and engaging the audience with a giveaway. The use of a trending audio and a clear call to action encourages participation and builds community around the brand. The celebration aspect adds a personal touch and makes the brand feel more relatable and successful.
How to reproduce this format
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