×4“What would you rate my watch on a scale of 1 to 10?”
@kevinghassemi · 67K followers
×4its author's usual
This creator normally gets 20K views. This one got 8.4M. That gap — not the raw number — is what makes the format worth copying.
A man approaches various individuals at an event, asking them to rate a luxury watch shown on his phone, and then to rate their own watch. The video features several high-end watches from Jacob & Co., with on-screen text identifying the watches and the ratings given.
Open original ↗8.4M
Views
0.0%
Engagement
85/100
Virality
Likes 0Comments 0Shares —
Why it worked
The video leverages curiosity and social proof by having different people, including the founder of a luxury watch brand, rate expensive watches. The high-value items and the direct interaction make it engaging, while the 'rate my watch' premise is easily digestible and shareable.
engaging direct questionsfeatures high-value, aspirational productsincludes credible figures (founder of the brand)visually appealing watchesquick cuts maintain viewer interest
luxury lifestyleproduct reviewsexpert opinions
How to reproduce this format
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