×259“Shooting bear spray for the first time 😂”
@mkeleven_ · 28K followers
×259its author's usual
This creator normally gets 1.3K views. This one got 337K. That gap — not the raw number — is what makes the format worth copying.
A person holds a can of bear spray in a mountainous landscape and counts down from five before deploying the spray. The spray creates a large orange cloud that drifts across the valley.
Open original ↗337K
Views
4.1%
Engagement
75/100
Virality
Likes 14KComments 131Shares 360
Why it worked
The video creates anticipation with a countdown and then delivers a visually impactful moment of the bear spray being deployed, which is something many people haven't seen before. The dramatic mountain backdrop adds to the appeal.
High visual impact of the sprayScenic backdrop enhances appealBuilds anticipation effectivelyUnique and rarely seen action
adventuresafetycuriosity
How to reproduce this format
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