×13TikTokComedy
“Seeing how my brother Acts with different filters”
@tyrakate28 · 487K followers
×13its author's usual
This creator normally gets 684K views. This one got 8.8M. That gap — not the raw number — is what makes the format worth copying.
A person holds out a package to their brother, who opens the door and reacts to receiving it while different face filters are applied to him, changing his appearance and voice with each new filter.
Open original ↗8.8M
Views
16.3%
Engagement
90/100
Virality
Likes 1.4MComments 5.1KShares 481K
Why it worked
The humor comes from the unexpected and exaggerated facial expressions and voices created by the filters, combined with the brother's attempts to act out different personas. The repetitive nature of the interaction with a changing visual element is highly engaging and shareable.
Highly engaging due to the visual novelty of the filters.Relatable sibling dynamic adds to the humor.Short, punchy segments keep viewers entertained.The brother's commitment to each persona enhances the comedy.
humorrelatabilityentertainment
How to reproduce this format
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